A Kisok, usually seen in shopping malls is a stall of
different sizes which is enclosed with the representative in the centre. Now
that we have a clear picture about what a kiosk is we can naturally relate to
one as we have seen them in plenty in our everyday life. What makes these
stalls attractive is the lighting and various other design features of the
stall.
There are a number of ways in which you can make your
kiosk stalls look attractive and create a crowd of customers around your stall.
Balance your display space.
Space plays a major role in your Exhibition Stall Design. If you have less place you must see to it
that it does not make your customers uncomfortable and want to leave the stall.
To stop this you could showcase one of each products in the main part of the
stall and once you see your customers satisfied with what they see you could
show them more.
Be Unique.
No one likes things similar. Everyone wants something
different. Same is the case with your stall. If your stall is similar to that
of your neighbour and your customers do not find anything interesting in it is
hard for you to keep them lured to you. You can definitely have a look at the
design patterns of the other kiosk but you should see to it that you do not end
up imitating it.
Brand Recognition.
Being remembered is the main agenda of people today. And
the same applies with your products and services. How would people remember you
if they want to come to you later? You should see to it that your Exhibition Management Companies in Delhi name and logo is clearly visible to your
customers who come to see what you have to offer but come to you a while later
to buy what you sell.
Multiple payment options.
With cashless economy being promoted in such high spirit
it is only fitting that you offer multiple payment options such as card
transactions, online bank payment or payment gateways such as PayTM. Customers
may cancel their mind of buying a product if the payment option of their choice
is not available and in such a time where many prefer using cards it if
mandatory that you offer them with other options as well.
Attitude and Feedback.
Many a times we must have come across stalls who ask you
to fill feedback forms. This is an important aspect for the company for them to
know more about customer behaviour. Also it is very important t have a friendly
attitude towards your customers. Having a pleasant smile on your face when you
greet your customers will give them a welcome feeling and they would venture
in. Also catering to the needs of your customers by offering them with varieties,
asking them what they exactly need and helping them in finalizing also makes
them feel warm and welcome.
Specials and Incentives.
Who does not like offers and special discounts? Having a
few specials on your counter gives your customers a fresh feeling about your
product. Exclusive pieces, when it comes to jewellery are always an attracting
for a customer. And every new customer looks for a discount since it is the
first time they are visiting their stall. You should keep in mind such first
timers and give them discounts so that they would refer you to their fellows
and increase your customer base as well. Make use of occasions to give away
free gifts or goodys. Also small things such as cups and coffee mugs on a
purchase of above a certain amount will excite the customers.
Wear your Product / display its uses.
This is applicable for products such as jewellery or
clothing. Having mannequins and bust figures displaying your product will give
your customers a better idea about how it actually looks when worn.
Other products such as technology related ones cannot be
shows off. Instead such products should be showcased by operating them in front
of your customers so that they will get a better understanding of its working.
In the end follow up
with your customers by telling them ways to reach out to them through websites
or social media platforms.
